Economics for Business
Focuses on three essential branches of modern economics: competition and the market system, macroeconomics, and the economics of openness and globalisation including the analysis of international trade, foreign investment and exchange rates.
The book has a very strong business focus and has been used in the UK on many MBA courses as well as short, often one semester undergrad. business economics courses. The book examines economics from a business perspective and is selective in its coverage, focusing on setting out the big picture and including topics on the basis that they throw light on issues relevant to business.
It has a policy perspective which puts theory of the firm, strategy and macroeconomic issues in a policy context which helps students see the relevance of the theory. The book does cover macroeconomics, as appropriate for business students, and looks at globalisation, trade liberalisation, economic integration, exchange rates, etc. The selective, thematic, policy oriented approach makes this book appropriate for MBA and post-experience students, as well as for undergrads.